These terms: “Search Engine Optimization” and the “Police Investigation” may appear unrelated to many people. And of course that will be so true until you try bringing traffic to your investigation website. SEO has had enormous influence on the way business market and presented their products and services online these days.
If you run your business online, it is inevitable that you generate enough traffic that will convert and offer you the returns that you need. In this article, we will explore various ways in which you can develop and optimize your business website and get the traffic that you need as well as provide value that your clients deserve.
The first thing that you need to do is to find the right keywords. It is thought as the first step in any SEO strategy. It is essential that you research on your using your Adword tracking services and generate the terms that are related to the terms “police investigation”. You need to pick few popular terms and some that look good and appropriate for you. If you do this, your website grow popularity and relevant for long.
It is also essential that you modify your keyword density. You need to use your keywords sparingly; ensuring that you maintain at least two keywords in every five-hundred words. A lot of them will look like a spam to your visitors, and that will discourage them.
It is also essential that you come up with quality content. People want to read content. You need to ensure that you are posting what is needed. If you are blogging, make sure that you update your blogs regularly; you would not want them to go stale. You need to ensure that your content can be shared – people would love to keep their loved ones abreast.
What is more, you need to be focused; save inspirational posts, personal updates and book reviews for your blog.
You may also need to link internally – you need to connect your site to another so that they can do the same to you a well. If you do that, they will make your content more relevant. You see, if your visitor clicks a link from your site and moves to a relevant product on your page, then they will stay longer.
A good example is this kind of arrangement for T. T. Williams, Jr., Investigations, Inc. Police Misconduct. These links will be attractive to search engines. And, Google will reward user-friendly websites with higher rankings, and this will, in turn, allow more people to locate you.
You also need to link externally. Google places merits on the number of websites and links that you connect with. The more you have these links the better. But it is essential that you link to quality sites, though. Those sites have their rankings too, you need one that you are at the same level or even higher than you – it will improve your rankings.
You also need to improve your load times by all means. No user likes a slow site. It is imperative that you remove clutter or anything that is slowing it down. Music players, flash graphics and movie players are good but will make you lose your traffic. You should optimize your database.